Catch up on the Communicating Climate Change Webinar

A masterclass on climate communication was delivered by Dr Stacy-ann Robinson, Dr Tyrone Hall and Mr Ferdinand L Bondoy during CIPR International's webinar on Communicating climate change: Are messages falling on deaf ears, on 27 January 2026. It is a must watch for practitioners working in this area.

There were crucial takeaways which should form the bedrock of approaches and planning for climate campaign. Among them are:

• The importance of context and the correct use of technical language

• The responsibility communicators have to truly understand the issues and interpret the technical terms correctly

• The dangers of painting a picture of doom and gloom, and its debilitating effects

• The value of affirming constructive action

• Engaging stakeholders actively and vibrantly for real and impactful messaging

• Respecting community and local leadership in communicating climate risk and impact

• That communicators should invest in gaining solid grasp of the issues, collaborate with scientists and leaders on the front line in order to build their own expertise in this critical area.

There is so much more to consider and we invite you to prioritise learning from this vibrant conversation.

Watch the recording of the Communicating Climate Change webinar

The full webinar recording is available to view through the video link below.

https://www.youtube.com/watch?v=U8dGHuPZWp0