Public relations has always been about influence. But influence, without ethics, can quickly shift from persuasion to manipulation.   This was the starting point of a compelling joint webinar hosted by CIPR Health’s Ruth Dale and CIPR International’s Taazima Kala, where members gathered to explore a timely and necessary conversation: What does ethical practice look like when our work aims to shape public behaviour?

Thanzyl Thajudeen shares his experience and tips for becoming a Chartered Public Relations practitioner through the CIPR.