I’d like to make an assertion that has been sitting with me for some time: the communications industry may have spent the last two years asking the wrong question about AI. I say this in no way as any kind of expert on the matter, but as a learning practitioner trying to learn better.

Africa has a population of over 1.4 billion people, spread across 54 countries and home to somewhere between 1,500 and 2,000 languages. Nigeria alone accounts for more than 500 of them. Yet in many global communications briefs, this continent gets a single line: "African audiences."

The media sector is undergoing one of its most significant transformations since the rise of digital platforms. Artificial intelligence (AI) is no longer experimental. It is now embedded in newsroom operations, shaping how news is produced, distributed, and consumed.

by Thanzyl Thajudeen FCIPR There is a quiet but significant shift happening in our industry, and if you are paying attention, you can feel it in almost every client conversation. Clients are not calling because they need a press release turned around in 24 hours. They are calling because they do not know who else to call. The board is divided, the CEO is under pressure, and the landscape is moving faster than anyone can plan for. What they need, more than coverage or a campai

by Jared Meade MPS, APR This April, you’ll find me in Davos, Switzerland, a stunning alpine town high in the eastern Swiss Alps, surrounded by dramatic, snow‑capped peaks and pristine valleys. It’s long been a favourite for world-class winter sports, a summer escape for hiking, mountain biking and unplugging in nature and the globally recognised home of the World Economic Forum (WEF) each January. That’s when political leaders, CEOs, economists and cultural figures converge t

Neglected tropical diseases (NTDs) like Guinea worm rarely make headlines, but for the communities affected, they are anything but invisible. Affecting more than 1.7 billion people globally, NTDs are tied to poverty, geography, and access to basic services, making communication both essential and challenging.

With the Milestones Motor Museum set to open its doors in Mauritius by the end of this year, an exclusive preview of the Milestones Collection was held on 29 January, in collaboration with the CIPR International Mauritius Network, bringing together representatives of the PR and media communities on the island.

Public relations and communications in Sri Lanka are undergoing a decisive transformation. Once largely viewed as a support function focused on publicity, media coverage, and event coordination, the discipline is increasingly operating as a strategic management tool that influences reputation, shapes public perception, and informs organisational decision making

A masterclass on climate communication was delivered by Dr Stacy-ann Robinson, Dr Tyrone Hall and Mr Ferdinand L Bondoy during CIPR International's webinar on Communicating climate change: Are messages falling on deaf ears, on 27 January 2026.

As we enter 2026, CIPR International does so with confidence, continuity and clear purpose. This year is about deepening engagement and activating co-creation. It is about strengthening how we work together as a committee, expanding ideation, and creating meaningful pathways for youth and mentorship across our international community.