There is a quiet but significant shift happening in our industry, and if you are paying attention, you can feel it in almost every client conversation. Clients are not calling because they need a press release turned around in 24 hours. They are calling because they do not know who else to call. The board is divided, the CEO is under pressure, and the landscape is moving faster than anyone can plan for. What they need, more than coverage or a campaign, is someone who understa

by Jared Meade MPS, APR This April, you’ll find me in Davos, Switzerland, a stunning alpine town high in the eastern Swiss Alps, surrounded by dramatic, snow‑capped peaks and pristine valleys. It’s long been a favourite for world-class winter sports, a summer escape for hiking, mountain biking and unplugging in nature and the globally recognised home of the World Economic Forum (WEF) each January. That’s when political leaders, CEOs, economists and cultural figures converge t