With Gen-Zs expected to make up just over a quarter of the global workforce by 2025, companies must look to attract and retain them - and to

Ayeni Adekunle, entrepreneur, writer and published author, and founder of Black House Media Group, headquartered in Ikeja, Lagos, Nigeria, reflects on the value of public relations, as practitioners around the globe celebrate the first ever World PR Day. Businesses, governments, and people do themselves a huge disservice, if they continue to fail to see PR for what it is and should be: a strategic aspect of business and governance, invaluable in building relationships, preven

Public Relations (PR) and Communications is a profession which calls for responsible management of relationships between an organisation and its various audiences, including stakeholders, investors, the media, the government and the general public. As these audiences have differing needs and an organisation’s objectives for each audience differ, PR professionals are tasked with creating and implementing diverse communication strategies. During the recently held Africa Communi