Claire Benson, Founder and Co-Director of SDG Changemakers, offers a compelling business case which PR professionals can use to support SMEs to adopt sustainable business models. According to the 2021 Circular Gap Report, humanity has already breached two severe milestones: The world is consuming 100 billion tonnes of materials a year, It is 1C warmer. While more than one-third of the world's largest publicly traded companies now have net zero targets, up from one-fifth in De