Can you trust research? Tying in with CIPR's Ethics Festival, the CIPR International committee recently arranged a successful panel event challenging attendee's perceptions about the use of research in communications.
Were you unable to join us on the evening? Don't worry, we have recorded a podcast with an expert panel discussing the ethics of communicating research. Sponsored by Lansons and worth 5 CPD points, host Eva Maclaine FCIPR guides us through this fascinating lis
By Josh Glendinning, Senior Research Manager, Opinium Research “In theory, statistics should help settle arguments. They ought to provide stable reference points that everyone – no matter what their politics – can agree on…[Yet] rather than diffusing controversy and polarisation, it seems as if statistics are actually stoking them…Not only are statistics viewed by many as untrustworthy, there appears to be something almost insulting or arrogant about them. Reducing social and
It’s Halloween, so there will be a few spectres on the prowl tonight. As for us, practitioners charged with building and sustaining the relationships our organisations need to maintain their licence to operate, I wonder if we are looking hard enough, beyond the shadows of current behaviour, into the future of ethical behaviour in public relations practice. Globally, it’s fair to say that it’s been a year of muddy operational waters, increasingly polluted by the language of fe