The case of UK’s First Mobile Phone Call campaign by Vodafone and Golden Goose PR How do you build a successful international PR campaign? We had a chat with the Vodafone Group, a winner of the 2015 CIPR Excellence award in the ‘Global Public Relations Campaign’ category. The award, which recognises a strategic public relations campaign in more than one country either based in the UK or originating overseas, was presented by CIPR International Chair Eva Maclaine. The award-wi